[/caption]DESCRIPTION
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.The subject of price fairness is one that affects us all, whether we're consumers or merchants. And while concerns about fair pricing are constantly being voiced, this topic has not been explored as thoroughly as you might think.
REVIEWS
Professor Maxwell asks, "How do you know if a price is fair?" Ultimately, Maxwell believes, fair is in the eye of the payer. What, then, is fair? Fairness can depend on a variety of factors such as local customs. In Spain, it is considered fair to charge for unordered bread if it is eaten, yet to the American visitor paying for what was never ordered, and is typically included in a U.S. meal's price, it seems unfair. Tipping is simply confusing and so is the flow of Maxwell's text. Only in the last chapter does the author offer any guidance regarding what to make of the concepts, definitions and survey results related to pricing theory. There is also a brief foray into pricing history that starts with Aristotle and includes an account of 13th century pricing analysis. Despite tables, a lengthy glossary and reference list and many, many pages of footnotes, there is little insight to be gained here by those who do much paying.DETAILS
TITLE: The Price Is Wrong _Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Author: Sarah Maxwell
Language: English
ISBN: 9780470139097
Format: PDF
DRM-free: Without Any Restriction
SKU: 2pricewrongmaxwell5
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